You're a copywriter who has the words part down. It's time to take it up a notch.
Enter, content strategy: a revolutionary approach to plan and guide content for a business. Content strategists are leaders within organizations, and act as champions for the customer at every turn. They are innovative, creative, strategic, and devise solutions that bring in big value.
The demand for content strategists is growing at break-neck speed, but the path to becoming one has been stagnant. Until now.
Copywriter to Content Strategist is the only online program in the world of its kind. Designed specifically for writers, you'll learn how to build on the skills you already have, and get the practical experience you need to start working as a content strategist.
Here’s what you’ll get in the program:
Live group classes once a week
Learn in a small group environment through live classes online. Ask questions, dig deep, and transform your career.
Real world experience
It's not enough to learn content strategy. This program will help you do it. Each student will work on a real content strategy project for their new portfolio.
As you work through your content strategy project, you'll also get personal sessions with your instructor to work on your unique challenges.
EARLY BIRD: $1,200 (until December 25th 2019)
Yes! Payment plan option available 🎉
Designed exclusively for writers.
We won't waste time talking about the importance of voice and tone, or anything else out of the Content 101 playbook. As a writer, you already know all that.
Instead, the training material adds user experience strategy knowledge to the editorial talent you have. Learn about things like data analysis, user journey mapping, campaign strategy, and more.
If you're looking for a generic, prerecorded course then this isn't for you. This six week program will be limited to a small group of ambitious writers, and everyone will be completing a real content strategy project throughout the course. That means active participation and personalized training sessions based on your unique project.
It also means that your knowledge and practical abilities will be in high demand when we're done.
A framework you can build on.
In addition to foundational content strategy knowledge, you'll also be learning a signature content strategy framework. We'll cover four phases of a content strategy project: research, strategy, implementation, iteration.
The benefit of learning through a framework is that you can apply this to content strategy projects of all kinds. Whether you decide you want to specialize in product content strategy, web content strategy, brand content strategy, or something new like conversational design, you'll have a framework you can build on.
Meet your instructor.
Hey there! I'm Veronica Camara, the founder of AVO agency and a copywriter turned content strategist. As a copywriter, I often found myself with far too many questions, like:
Do people really need this content? Is this the best format for it? Are we updating the content we already have? What do people really need?
Content strategy answers all of these questions and more. Now, I’m excited to help other word-nerds learn the same content strategy framework that has transformed my career.
A few facts to impress you (if you're into that kind of thing):
Before going independent, I worked in-house as a Content Strategist for a Fortune 500 company.
Since starting my own business, I’ve worked with global tech brands on websites, mobile apps and software applications.
For over 10 years, I've moonlighted as a Women's Self Defense instructor, teaching at schools, conferences, and gyms all over the United States.
I'm so thrilled to blend my love of content strategy and teaching in this program.
What you’ll learn
The foundation of content strategy starts here. We’ll start by learning about design thinking, human-centered design methodology and how it applies to content.
Learn how to run your own successful user interviews, content usability tests, and uncover insights about your audience like a seasoned strategist.
Instead of just writing content, learn how to guide content at the highest level. You’ll end up with tools to create messaging strategies, content wireframes for web projects, and more.
Information Architecture (IA)
Understand how to organize, categorize and connect information. Then, put what you learn into practice when you create site maps and IA diagrams.
Accessibility & Usability
Talk about buzzwords! But these ones are important. Learn how to make sure your content is accessible, usable and supports an incredible user experience.
User Journey Mapping
Discover and create a user journey map that tangibly drives empathy for your user and guides content creation efforts.
Designed for writers
You're a copywriter who is already asking the big questions. Why am I writing this? Who is it for? How does it fit into a larger strategy?
You're ambitious. You want to make more money, move into a leadership or high-level consulting role, and position yourself as an expert in an emerging field.
You want to make an impact and shape user experiences of the future.
All the deets in one place
Where does the class take place?
Class starts January 7th, 2019. The group will meet virtually using Zoom. All video lectures will be recorded, so you also get lifetime access to every class.
Will I get a content strategy certification?
Yes! You will be awarded a certificate at the end of the program after submitting your final project. But having work experience is way more important.
Most employers, recruiters, and even freelance clients won't care about a certificate. They’ll just want to see proof of your work, which is why we’ll do a portfolio project.
What is the portfolio project?
This is not a sit-and-take-notes program. It’s a learn-and-implement program. In the first week, I'll work with you to plan a content strategy project that you can use in your portfolio. Everyone will be working on one, and you’ll have lots of help.
This will your most valuable asset when applying to jobs or booking freelance projects.
Do you offer payment plans?
Yes! You can choose to pay in full or split tuition into 4 equal payments. There is no discount for paying in full. Everyone pays the same amount because I’m a stickler for fairness (but you can get an early-bird discount).
What about refunds?
Since this is a live training program and not a digital product, there are no refunds after classes start. However, if you sign-up early and change your mind before class starts, you can get all your money back.
What if I'm not a copywriter?
If you’re not a writer, this course is not for you. This course was specifically designed for writers who want to transition into strategy work, and it's part of what makes this program special.
Any kind of writer is welcome though. Copywriters, content writers, technical writers, UX writers, this is for you!
💡Still have questions? Send them to: firstname.lastname@example.org
Ready to launch your career in content strategy?
Submit your application now, and take advantage of the early bird pricing.