Learn about the human-centered approach to content and business with our free eBooks and suggested resources.


Business development resources

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How to Write Your About Page

Writing your own “about” page can be the hardest part of a website. This guide explains the one thing that really matters, and walks through an outline to write your own.

Great for freelancers, consultants, and small businesses who are DIY-ing their websites.

Download free guide

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The Freelance Blueprint: Start Your Business from Scratch

This 47-page eBook gives you a complete roadmap to start a sustainable freelance business from start to finish. Learn how to define your ideal customer, craft an irresistible service offer, and pitch your offer using free lead-generation strategies.

Ideal for beginner freelancers who want to start a profitable business using the skills they already have.

Download free eBook


Content resources for designers

Word are hard, but websites and products need them. More importantly, users need them. Hiring a UX Writer is ideal, but not always in budget. These books will help you wrangle the writing process on your next design project.

Image of Microcopy: The Complete Guide, courtesy of the author’s website

Image of Microcopy: The Complete Guide, courtesy of the author’s website

Microcopy: The Complete Guide by Kinneret Yifrah

This is the ultimate book on microcopy. You’re welcome.

Writing for Designers by Scott Kubie

This practical, bite-sized read was made just for designers.

Free Microcopy & UX Writing Course by UX Writing Hub

Great free option to learn the foundations.


Content strategy education

Three times a year, we lead a small group through a hands-on content strategy training program. Classes are taught live online, and students complete a real content strategy project for their portfolio.

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The details:

  • Online professional education program

  • Weekly classes taught live and recorded for reference

  • Small group experience (eight students max)

  • Hands-on learning through real projects


Content strategy reading list

Want to learn more about content strategy on your own? Here’s my personal reading list of content strategy favorites. All of these would be immediately helpful for anyone, no matter their pre-existing skills or knowledge.




Say hello 👋

Have a question about content strategy that’s not answered on our website? Please reach out, we love to help.