Learn about the human-centered approach to content and business with our free eBooks and suggested resources.
Business development resources
How to Write Your About Page
Writing your own “about” page can be the hardest part of a website. This guide explains the one thing that really matters, and walks through an outline to write your own.
Great for freelancers, consultants, and small businesses who are DIY-ing their websites.
The Freelance Blueprint: Start Your Business from Scratch
This 47-page eBook gives you a complete roadmap to start a sustainable freelance business from start to finish. Learn how to define your ideal customer, craft an irresistible service offer, and pitch your offer using free lead-generation strategies.
Ideal for beginner freelancers who want to start a profitable business using the skills they already have.
Content resources for designers
Word are hard, but websites and products need them. More importantly, users need them. Hiring a UX Writer is ideal, but not always in budget. These books will help you wrangle the writing process on your next design project.
Content strategy education
Three times a year, we lead a small group through a hands-on content strategy training program. Classes are taught live online, and students complete a real content strategy project for their portfolio.
Online professional education program
Weekly classes taught live and recorded for reference
Small group experience (eight students max)
Hands-on learning through real projects
Content strategy reading list
Want to learn more about content strategy on your own? Here’s my personal reading list of content strategy favorites. All of these would be immediately helpful for anyone, no matter their pre-existing skills or knowledge.
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