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In-depth guides and articles to help you plan, create, and manage better content.

Topics: Content Strategy | UX Writing | User Research | Accessibility & Inclusion

WCAG 2.2: What Content Designers Need to Know
WCAG 2.2: What Content Designers Need to Know

As of 2023, the Web Content Accessibility Guidelines added nine new criteria. Learn what they are and how to follow them as a content designer, UX writer, or content strategist.

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AccessibilityVeronica CamaraMarch 9, 2024content design, uxwriting, accessibilityComment
UX Content Critiques: Get Better Feedback in 3 Steps
UX Content Critiques: Get Better Feedback in 3 Steps

Get helpful, actionable feedback from stakeholders with a critique workshop remotely or in-person. Great for UX writers, content designers, and content strategists.

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Content StrategyVeronica CamaraAugust 3, 2021Comment
What is Content Strategy in UX?
What is Content Strategy in UX?

How does content strategy fit in to the world of UX job titles, and what do content people in UX do all day? In this article, I’ll demystify content strategy as part of the broader user experience discipline.

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Content StrategyVeronica CamaraJuly 4, 2021content strategy, uxwriting, content design, user experience, information architectureComment
Inclusive User Personas for Content Strategy and Writing
Inclusive User Personas for Content Strategy and Writing

Leave useless personas behind and create inclusive, meaningful, evidence-based personas to inform your content and design work.

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User Research, Content Strategy, UX WritingVeronica CamaraDecember 29, 2020Comment
5 Tips for Accessible Copywriting
5 Tips for Accessible Copywriting

Write accessible copy for websites, emails, and beyond with these 5 essential guidelines for copywriters.

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AccessibilityVeronica CamaraSeptember 7, 2020Comment
A Design-Thinking Process for Content Creation
A Design-Thinking Process for Content Creation

Design thinking offers a user-centered process to help you plan and create better website content.

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Content StrategyVeronica CamaraSeptember 1, 2020Comment
Create Better Content with the Conversation Map Method
Create Better Content with the Conversation Map Method

Create better content in 4 steps with the Conversation Map Method. This guide will help you plan and prioritize content ideas that are user-centered and align with your user journey map.

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Content StrategyVeronica CamaraAugust 27, 2020Comment
Remote Content User Testing: Step-by-Step Guide
Remote Content User Testing: Step-by-Step Guide

How do you know if your web content is easy to use and understand, or causing friction? Moderated remote content testing can help you uncover the “why” of your users’ behavior.

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Content Strategy, User ResearchVeronica CamaraAugust 21, 2020Comment
Become a Content Accessibility Champion
Become a Content Accessibility Champion

Content accessibility matters for legal and ethical reasons. Here are 3 practical ways that writers can become champions for content accessibility at work.

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AccessibilityVeronica CamaraAugust 19, 2020Comment
How To Do a Web Content Audit in 6 Steps
How To Do a Web Content Audit in 6 Steps

Content audits are a great tool for web content strategy projects. Get step-by-step instructions on how to do a content audit and learn the differences are between an audit, inventory, and evaluation.

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Veronica CamaraAugust 14, 2020Comment
7 Principles of Good UX Writing
7 Principles of Good UX Writing

How do you know if UX writing work is any good? Here are 7 principles you can use to evaluate and guide UX writing work.

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UX WritingVeronica CamaraAugust 6, 2020Comment
Video: What is UX Content Strategy?
Video: What is UX Content Strategy?

What is content strategy in UX, and what does a content strategist do? In this video training, Veronica Camara answers these questions and more.

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Content Strategy, VideosVeronica CamaraJune 3, 2020Comment
How and Why to Map Your Content Workflow
How and Why to Map Your Content Workflow

Content workflow maps show and define your editorial process. Learn the benefits of mapping your content workflow and get a step-by-step guide on how to do it.

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Content StrategyVeronica CamaraDecember 17, 2019Comment
The Beginners Guide to Writing Microcopy
The Beginners Guide to Writing Microcopy

Great microcopy can make your product interface more usable, accessible, and delightful. In this article, you’ll learn some best practices to help you start recognizing and writing better microcopy.

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UX WritingVeronica CamaraDecember 4, 2019Comment
Become a Better UX Workshop Facilitator
Become a Better UX Workshop Facilitator

Learn how to plan a great UX workshop, facilitate despite your nerves, and create useful deliverables for your team.

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Content StrategyVeronica CamaraNovember 26, 2019Comment
How to Get Started in UX Writing
How to Get Started in UX Writing

Everything you need to know about how to learn UX writing, create your first UX writing portfolio, and get a UX writing job in 2019.

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UX WritingVeronica CamaraNovember 22, 2019uxwritingComment
Three Activities for Winning Brand Voice Workshops
Three Activities for Winning Brand Voice Workshops

Whether you’re a writer, content strategist, or leading an editorial team in some capacity, you can run a successful brand voice workshop equipped with just your brain and some basic office supplies.

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Content StrategyVeronica CamaraOctober 18, 2019Comment
Five Reasons You're Not Getting the Content You Want
Five Reasons You're Not Getting the Content You Want

Hired a writer, and didn’t get what you asked for? Find out what really happened, and what you can do to prevent it next time.

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Content StrategyVeronica CamaraSeptember 15, 2019content strategy, content creation, content workflowComment
Introduction to Human-Centered Content
Introduction to Human-Centered Content

What is human-centered content? Here’s what it is, why it matters — and how it can transform your business.

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AccessibilityVeronica CamaraJuly 1, 2019Comment
Content Briefs: Why & How to Use Them (Free Template)
Content Briefs: Why & How to Use Them (Free Template)

Creating a brief at the beginning of a content project saves time for everyone and results in more strategic, valuable, and user-centered content.

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Content StrategyVeronica CamaraJune 12, 2019Comment
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